Make sure your pricing doesn’t hide your true value to the customer
You are at risk whenever you “bundle” elements of your product to simplify billing. You are vulnerable to inappropriate price comparisons when a substantial portion of your value is hidden from your customers’ view. Continue reading
Posted in Marketing, Strategic Planning
Tagged Marketing, Pricing strategies, Strategic Planning
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Optimizing plant visits with a big show
The key step in the marketing process is having the V/C level executive and their supporting staff visit the plant. This visit utilizes the existing facility to visually communicate the capability to handle mission critical business. Continue reading
The Power of Strategic Planning
This blog is another vehicle for sharing the myriad insights we’ve gained through over 10,000 hours of helping companies create their future. Continue reading