Have you been McKinseyed by your biggest customer?
What do you do when you biggest customer brings in a big consulting firm to reduce your price. Continue reading
Posted in Marketing, Strategic Planning
Tagged Pricing strategies, Strategic Planning
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Make sure your pricing doesn’t hide your true value to the customer
You are at risk whenever you “bundle” elements of your product to simplify billing. You are vulnerable to inappropriate price comparisons when a substantial portion of your value is hidden from your customers’ view. Continue reading
Posted in Marketing, Strategic Planning
Tagged Marketing, Pricing strategies, Strategic Planning
Leave a comment