Turning Vision into Reality

Today’s Youth Don’t Have the Same Values as I Did

Today’s Youth Don’t Have the Same Values as I Did

From the writings of John Myrna

Jack, the CEO of one of my client companies, was complaining that people today don’t have the same values as he did. “Why, when I was a kid I had two paper routes. How many of today’s kids have the equivalent?” 

I suggested that he was an exceptional person in his peer group. I asked him how many of his other childhood friends had two paper routes. “I don’t remember,” he said. Well, I asked, how many papers were there in your town when you were growing up? “Two,” he answered, one morning and one evening.” Well I suggested, since there were only two papers and he had the routes for both of them, there couldn’t have been anyone else who had two.

In every generation there are the 20% of people who are the top players. And 20% of those 20%, i.e. 4%, who are exceptional, platinum-level people like Jack. I believe that there is more to the story, however.

I believe that when it comes to employees, the best strategy is to only hire people who have the right attitude and aptitude. Even when that person doesn’t currently have the skills and experience, they will quickly gain them. Aptitude is relatively clear. If you don’t have the gray matter to grasp concepts and learn, no amount of effort will get you there. Attitude is another matter.

Attitude is largely shaped by the community you’ve been in. If your parents and peers told you that the secret to success is figuring out how to escape responsibility, avoid work, and do as little as possible — you will. When your enter the workforce, you will behave based on that attitude. If, on the other hand, your first manager set a different set of expectations and identified a different set of behaviors, you will likely align with those behaviors.

An employee will align with the “correct” behaviors, that is, if they truly want to succeed. Telling an employee to “man up” and be a good employee isn’t enough. Even having good role models growing up isn’t always enough. The manager has to provide some specific coaching as well as be a role model.

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