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Has the economic tsunami stranded you at sea?
 Today's CEOs are caught, as they say, between a rock and a hard place as they work to guide their corporate
ships through the rocky channels of the current recession and still keep an eye on the horizon and ultimate destination.
They need to
regain Control,
moving from being reactive to proactive; develop
Alternate
direction and vision; and to quickly
Delete
everything that no longer fits. In effect, they need to "reboot" their
company.
While survival is an obvious focus, they need to be looking further out.
They need to ask what will their world look like when the waters recede. Will it be business as usual or will they find
that their market niche no longer exists.
To shift back to being proactive, companies need to quickly accomplish four things.
- Reduce recurring expenses immediately.
- Guard cash while restoring profitability.
- Protect value - their assets and people.
- Return to growth.
The key to recovery is energizing your "ship's officers"
 What many CEOs fail to remember is that they cannot do it all alone -- they need to rely on their
Executive Team members
to support their efforts, to provide the necessary financial and market data and to do
much of the heavy lifting and steering for them.
For your Executive Team to be part of the solution they:
- Need to know the truth - you really need a recovery plan.
- Need to internalize a commitment to urgent change.
- Need to know how to make changes.
- Need to buy into, fully understand, and own the plan.
- Need to have a system that keeps them accountable.
The most effective way to achieve these is to have the Executive Team
develop the plan. No advisor or outside consultant has as much
“skin in the game” as an executive team.
Get everyone rowing in the same direction to an achievable destination
What is the secret of getting an executive team to implement the recovery plan?
accountability and follow-up
- Make sure one person is accountable for each plan's outcome.
- Make sure each outcome has a rolling set of 90-day action steps.
- Make sure each action step identifies
WHAT the action is
WHO does it
WHEN it must be finished - a drop-dead date.
Make sure there are scheduled meetings that hold people accountable
15-minute morning huddles
identifying key actions to be completed today.
2-hour monthly, facilitated action-step
review and update.
8-hour quarterly, facilitated plan
review/renewals of goals and outcomes.
What is Myrna Associates'
Ctrl Alt Del corporate reboot program?
Ctrl Alt Del
is an executive team-centered action program
that enables companies to regain their footing within four months. It consists of:
- A facilitated corporate reboot planning
session
Pre-meeting input from
all members. Anonymous input that taps into individual wisdom
before “group think” can occur.
Intense two-day planning meeting with the CEO and the reboot team.
Two 12-hour days that efficiently drill through all the issues and
get the team on exactly the same page with the same sense of urgency.
Full documentation of the entire plan in Word and PowerPoint formats within a week. Everything you need to
communicate the plan throughout the organization and manage implementation.
Every member of the team receives a notebook with hard copy and a CD with
copies of the Word and PowerPoint documents.
Set of action plans with specific 7, 30, 60, 90, and 120 day action steps for immediate implementation. Action focused on the four goals of
reducing expenses, guarding cash, protecting value, and returning to growth.
- Direct access to Myrna Associates
management and turnaround gurus.
Tapping into our turnaround and management experience.
Access to Myrna Associates’ network of experts.
Effective implementation process for
following up on action steps and desired outcomes.
Daily 15-minute meetings with the reboot team run by the CEO.
(Coaching provided by Myrna Associates.)
Three monthly Myrna Associates facilitated online follow-ups.
Conference call with “webinar” real-time updates.
2-3 hour in-depth review of the past 30 days of action steps and update of the next 30 days of action
steps.
Facilitated plan review and update at the fourth month.
Full day review meeting with the recovery team.
Revised strategic goals and action plans.
Full documentation as an emailed word file
within two weeks.
One flat fee of $16,000* includes everything except the meeting room!
Consider the positive
impact of making even one better decision in these turbulent times. If this
program appeals to you, take the next step today and
contact us, call John Myrna at
(800) 207-8192 or E-mail at
JohnW@Myrna.com.
Either
way - good luck coping with today's economy!
Be proactive and create the future you'll have to live with.
Back in 2004 where did you think you'd be today? Where do you want to be by
2014? Columbus didn't reach the new world by standing on the stern of
the Santa Maria and setting course from its wake.
*Fee higher outside the Continental US. Surcharges may apply for short notice or larger
teams.
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