The Chemistry of Strategy tm Newsletter January 31, 2018

The five secrets for ending meeting madness

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When asked “are you trying to lower the number of meetings?” Microsoft CEO's answer was simple and pointed. “It’s not the number of meetings that matter, it’s the effectiveness of the meetings.”

26 years of professionally facilitating the most important of meetings – status quo changing strategic planning – have highlighted five key ingredients of effective meetings.

  1. The right team. pick 5-12 individuals that have the experience, reach, and insight to understand and share all the relevant elements. Individuals who can and will be personally accountable for both the implementation and consequences of implementing those decisions.
  2. Meeting rules and roles Insure all members of the team understand and follow them. (Link to rules and roles.)
  3. Consensus decisions where every member of the team can honestly say “While this wasn’t necessarily the decision I’d make if it was up to me alone, it makes sense for the company.”
  4. Personal accountability for every element of decisions. (Personal as in a single, named individual – nothing left to “the team”, everyone, the Sales dept., or a gaggle of names.)
  5. Utilizing a proven methodology for running the meeting with a neutral facilitator and a team commitment for regular follow-up on both the decisions and their implementation.

Effective meetings have been proven to be the best tools for ensuring that the desired outcomes don’t get lost in the myriad of daily challenges.

Paraphrasing Winston Churchill. “Indeed it has been said that meetings are the worst tool of management except for all those other forms that have been tried from time to time.…”

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Turning vision into reality is every leader's problem. We engage, energize and enthuse your leadership team enriching teamwork, reducing stress and producing sustainable results.

“For the past 13 years, VMS has created an annual Strategic Plan facilitated by Myrna Associates. That process has driven our overall success of 7% ACGR with a continued improved bottom line.”
Dolf Kahle, CEO Visual Marking Systems

Additional Testimonials

John W. Myrna

is co-founder of
Myrna Associates Inc

John Recommends

Building a StoryBrand: Clarify Your Message So Customers Will Listen 
by D
onald Miller

What? Message clarity

Why? You want your marketing to be heard as music not noise..

How? create a compelling story - a "one liner" - covering these 3 elements:

1.Customer's problem.
2.Your solution.
3.Vision of success.

Then, use it in every piece of formal and informal communication

Now available as an eBook!

The Chemistry of Strategy

The best-selling book based on John's 50+ years of business experience.


Speaking Gigs

John loves to share his insights. Email him if you'd like to have him speak at your next meeting.

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