The Chemistry of Strategy tm Newsletter June 02, 2011

The best business consultants are right under your nose

Forward to a Friend    View this online    Subscribe

Jim invited me to join him for lunch. "I'm in trouble, John. I've lost touch with my business and customers. You've been recommended by several of my CEO colleagues as a great consultant. Will you help me?"

I pushed past the insult of being called a consultant. (After all, a consultant is someone who borrows your watch to tell you the time...and keeps the watch.)

I let Jim know that I was flattered, but asked him what he would think if instead, I could find consultants to help him who had intimate knowledge of his business, were passionate about its success, and would pitch in and help implement the plan. He asked eagerly, "How much do they cost and when are they available?" He was speechless when I said they wouldn't cost him an extra nickel and they'd be available immediately.

The consultants I had in mind, of course, were his own executive team. No one on the face of the earth understood his business better. No one was as passionate about its success. No one had as much "boots on the ground" insight into the business' issues. What they didn't have was a process to tap into that passion and insight.

Executive teams are often the least-utilized asset in a company. I have found that the most effective way to tap into their passion and expertise is with a well-structured and facilitated strategic planning process, including effective implementation. (For more on strategic planning, review the two chapters I wrote in the Business Expert Guide to Small Business Success.)

Once you and your team define where you want to go, you need to implement your plan. The most productive implementation method is delegation.

For more insight on the why and how of delegation, take a look at my article on delegation and/or attend my next webinar. Read the article Strategic Delegation: The Key to Increased Productivity and Higher Performance, or see my January 2011 newsletter on the topic of delegation. More information on the webinar: Effectively Delegate Tasks to Drive Productivity and Growth.

Delegation is the "wonder drug" of processes

A recent Time Management Practitioner Consensus Survey conducted by i4cp in conjunction with found that 46 percent of surveyed executives worried about delegation skills, but a mere 28 percent invest in delegation training.

Now is an ideal time to embrace delegation as a company-wide strategy. Delegation can simultaneously increase organizational productivity, solve succession issues, increase retention, and prevent burnout.

John W. Myrna

is co-founder of
Myrna Associates Inc

My next Webinars
Effectively Delegate Tasks to Drive Productivity and Growth
June 2, 2011
1:00-2:00 PM ET

Develop a Strategic Plan to Grow Your Business -- in Just Two Days
July 13, 2011
1:00-2:00 PM ET

John Recommends

Raving Fans
by Ken Blanchard

Good customer service is not enough. What every company should strive to do is turn their customers into raving fans.

This book is excellent in communicating that message. It is a quick read with techniques that have stood the test of time.

Speaking Gigs

John loves to share his insights. Email him if you'd like to have him speak at your next meeting.

True or False?

"Strategic Planning is only for big companies."

Customer Feedback
"John was a great facilitator for our strategic planning session. He made us think the unthinkable, discuss the un-discussable and chart a path for success."
Prince Niyyar
President Commdex


Myrna Associates Inc.
421 Timber Creek Drive, Athens GA 30605-7027

Copyright 2011 Myrna Associates Inc.