The Chemistry of Strategy tm Newsletter July 31, 2009

Better Decisions Depend on Your Cockpit Crew

Forward to a Friend    View this online    Subscribe

 During my flight home last week after leading a client’s strategic planning meeting, I got to read a business book I’d been meaning to read, “How Decisions Are Made.” To my surprise, this book not only presented many new as well as familiar insights, but it also made me feel increasingly more confident about my chances of making it home safely!

That’s because the author, Jonah Lehrer, described how the airline industry had dramatically reduced pilot errors. Today, pilot error accounts for 30% of crashes, down significantly from 65% just a few years ago.

What had changed? Had management installed fancy new technology? A new quality control system? Just what had the industry done to cause this dramatic improvement?

Given the work I do to enhance the input – and output -- of senior management teams, I was gratified to read that the primary change was how the cockpit crew worked together. The reduction in human error resulted from the creation of a new environment that enhanced:

  • Communications
  • Situational awareness
  • Problem solving
  • Decision making
  • Teamwork

This new environment, called Crew Resource Management, was developed by NASA and adopted by the airline industry in the early 1980s.

Is your company's "cockpit crew" working together?

Just like the airline industry example, your executive leadership team holds the secret formula for business success in tough times. But is yours operating at its true potential? Probably not. From back-biting, to conflicting perspectives, to uncooperative attitudes, the executive leaders of many companies are not performing optimally.

The three obstacles to leveraging your executive team are:

  • No forum.
  • No strategic plan.
  • No follow-up system.

The greatest success comes when you are able to establish a culture throughout the organization where everyone understands and is expected to see it, say it, and fix it.

John W. Myrna

is co-founder of
Myrna Associates Inc


My next Webinars
Create A Synergistic Executive Team to Drive Profits
Aug 19, 11:30AM ET

Align Vision, Mission, and Strategy to Reach Your Goals
Sept 17, 1:00PM ET

How to Grow Profits In a Recession
Oct 7, 1:00PM ET


John Recommends

How We Decide
by Jonah Lehrer

The brain’s reasoning centers are easily fooled, often making judgments based on irrational factors.

Lehrer's fun-to-read book helps everyone better understand themselves and their decision making.


New in our shop

We've refreshed www.myrna.com
Let John know what you think.
johnw@myrna.com


True or False?

"Team planning leads to group-think and compromise."
Answer


Customer Feedback
"Michael Jordan is to basketball what John Myrna is to strategic planning."
Michael Sheaffer, Hi-Line, Inc.

Testimonials

Myrna Associates Inc.
421 Timber Creek Drive, Athens GA 30605-7027
success@myrna.com  http://www.myrna.com
800-207-8192

Copyright 2009 Myrna Associates Inc.